My friend, Mike Foster, recommended this book. The Art Of Woo is subtitled, using strategic persuasion to sell your ideas.
For me, the biggest take away was to be aware of the needs of others as I convey mission and vision (the needs that I am advocating).
A couple of meaningful thoughts:
“Acquire the ability to get outside of your own frame of reference and see situations from other people’s standpoints.”
“Try to feel what others feel and see what others see.”
“Credibility comes down to audience perceptions of three key things: competence, expertise, and trustworthiness.”
“Example is not the main thing in influencing others. It is the only thing.”
If you are involved in any way in moving ideas forward, then this is a very important read.